Mobility Ideation Cards

An ideation methodology for mobility challenges

In the mobility workshops we moderate, we often use various ideation methodologies. We believe that through ideation processes we can empathise, imagine and gain a deeper understanding of future mobility and its impact on all of us as road users.

We were looking for a way to make sure we are addressing future mobility scenarios, challenges, and key mobility issues in our ideation sessions, and precisely for this reason we have developed a set of Mobility Ideation Cards.

The goal of the cards is to prompt fresh and relevant ideas for the growing requirements of future transportation needs.

The cards are divided into three categories: Technology, Values, and Audiences. There are two ways to use the cards: using one card at a time or combining one of each category to develop a more focused scenario.

The cards were developed by Naomi Slaney and Tom Reznikov.

Tom Reznikov
Interaction & User Experience designer

Naomi Slaney
Design Researcher