Our team of designers, researchers, and creative technologists explores the future of cities—how they move, connect, and evolve. Since 2020, we have been rethinking urban mobility, walkability, and digital-physical (phygital) interactions through both speculative and applied projects.
We seek innovative and playful ways for humans and non-human agents to engage with their surroundings, reimagining how people navigate and experience urban spaces.
Originating from the Master’s Program in Industrial Design at Bezalel Academy, our research group goes beyond developing products, services, and design-led methodologies. We collaborate with academia, industry, and the public sector while also hosting student and alumni residencies, fostering collaboration across different project stages.
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Dr. Romi Mikulinsky
A design researcher, creative lead and educator, Romi lectures about digital and counter-culture, algorithmic art, and design-led innovation. She has over 20 years of experience in Israeli and International industry and worked with various start-up companies, media websites, corporations and municipalities on implementing technological innovation across the organization. Holds a Ph.D in English and Media Studies from the University of Toronto, and previously was the Founding Director of The SIP (The Shpilman Institute of Photography) and Head of the Masters of Industrial Design program at Bezalel Academy. Currently a visiting Researcher at Aalto University’s Media Lab.
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Guy Blander
A design leader and educator passionate about merging data, and user-centered design to craft impactful digital experiences. With experience at AI21 Labs, Bizzabo, and Moovit, he brings a wealth of knowledge in strategy building, combining qualitative and quantitative research methods, and fostering innovation in fast-paced environments.
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Tom Reznikov
A design leader and manager with expertise in human-centered experiences and digital interfaces. With a proven track record at monday.com, Riskified, and Bezalel Academy, she excels at building and guiding design teams, aligning strategies with business goals, and shaping innovative solutions for both digital and physical public spaces.
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Naomi Slaney
Artist and design researcher with experience in leading design processes and creating impact through design leadership. Throughout her career, she has been involved in change and innovation processes in diverse fields of practice, from future mobility and healthcare systems to creative technology implementation.
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Yuri Klebanov
Yuri is a design engineer specializing in interaction design and creative technology. As a researcher at the U.Tokyo DLX Design Lab, Yuri focuses on bridging design and science to transform research into deployable innovations. With expertise in tangible interactive experiences and prototyping, Yuri applies design methodologies to create cutting-edge solutions at the intersection of technology and human interaction.
